Sacred Reflections Oracle
I crafted a cohesive brand identity, built and managed a multi-platform social media presence, optimized Etsy SEO, created and maintained content, and refined the website to establish a strong digital foundation.
Client:
Sharlean Windus
Year:
2024 - 2025
Social Media Startup
Brand Design
Content Creation
Content Calendar Management
Social Media Engagement
SEO Optimization
“Working with Paige was such a smooth and positive experience. She was professional, efficient, and really listened to my vision. She made everything user-friendly and seamless, which has given me so much more ease and flow in managing my brand online.”
— Sharlean Windus
The Challenge
The deck was fully designed and produced before a brand identity or online presence had been established, leaving no cohesive foundation for marketing or sales. With sales goals already in place, the challenge was to jumpstart the brand identity and digital marketing quickly in order to build visibility and get the product into customers’ hands.
Creating a Brand Identity
Most brands start with an identity and then build the product, but in this case, the product came first.
With the deck already designed and printed, my job was to reverse-engineer the brand identity. I drew inspiration directly from the artwork and the deck itself to craft a cohesive visual language that carried seamlessly into the brand design.
Fast-Tracking a Digital Audience
For Sacred Reflections Oracle, I fast-tracked the brand’s digital audience by establishing a presence on Facebook, TikTok, Instagram, and Pinterest in order to reach our target demographic.
I created tailored strategies for each platform, considering unique algorithms, and consistently posted content with a cohesive brand voice and design to maximize engagement, reach new audiences, and drive orders.
The Result
The result was a strong, cohesive digital foundation that quickly grew her online audience, increased visibility, and boosted orders—giving Sacred Reflections Oracle a clear brand presence and the baseline needed to continue expanding successfully on her own.