ABOUT PAIGE

My career in marketing began in an unexpected place: behind the treatment room as an esthetician during the uncertainty of COVID. With little more than a passion for what I was building, I taught myself how to market my business, connect with clients, create content, build a brand, and find creative ways to keep my business moving forward.

From Building My Own Business to Building Brands

Being self-taught has shaped the way I approach marketing today. Rather than following a one-size-fits-all formula, I’ve learned by doing, testing what works, adapting when it doesn’t, and understanding the real challenges that come with running a small business. That hands-on experience allows me to look at a brand not just from a creative perspective, but from the perspective of a business owner who understands how much there is to juggle.

Since then, I’ve worked alongside small business owners to help them attract clients, promote their services, sell products, and create a professional presence both online and in person.

Being Self Taught, I Understand Every Part of the Process

With a background in the arts and a natural eye for design, I bring creativity together with strategy to create brands and marketing systems that feel cohesive, intentional, and easy to maintain. From websites and social media to email marketing, content creation, and automation, I create the tools and systems that keep your brand consistent, communicate your message clearly, and ultimately give you back valuable time to focus on your business.

I believe great marketing should look good, feel authentic, and actually work and that’s exactly what I aim to create for every business I work with.

As an Artist I Believe in the Impact of Strong Visual Design

My Goal is Simple: to Make your Marketing feel

EFFORTLESS,

PROFESSIONAL,

and UNMISTAKABLY YOURS.

How it Works

2. Let’s Connect

I’ll reach out to schedule a complimentary discovery call so we can get to know each other and talk through your needs.

4. We Create a Plan

I’ll put together a customized scope of work based on your goals, priorities, and budget.

1. Tell Me your Goals

Fill out the inquiry form and tell me a little about your business, goals, and what you're looking for.

3. Identify your Needs

Together, we’ll determine what your business needs most, whether that’s a one-time project, ongoing marketing support, or something in between.

5. Let’s get to Work

Once we’re aligned, we’ll kick off your project and start bringing your marketing vision to life.

FAQs

•

FAQs •

  • Pricing is tailored to each project based on its scope and your desired timeline. My goal is to keep services accessible for small business owners by offering transparent, flexible pricing whenever possible. For a detailed breakdown of packages and services, please visit the Services Page.

  • I primarily work with small businesses at all stages of growth. That includes entrepreneurs launching a brand from scratch, established businesses looking for a brand refresh, and owners who simply need support managing their marketing. Whether it’s building a brand identity, creating a website, or taking social media management off your plate, my goal is to help small business owners focus on running their business while I handle the marketing side.

  • While I have a strong background working with salons, spas, and beauty-focused businesses, I’m open to collaborating with a wide variety of industries. Many of the marketing principles I use such as brand strategy, clear messaging, and consistent online presence apply across different types of businesses.

    If I’m working with a new industry I haven’t supported before, I take the time to research the market, audience, and competitors so the strategy is thoughtful and tailored to the business.

  • I offer a range of marketing and branding packages designed to support small businesses, which you can explore on the Services page. In addition to these packages, I also provide custom à la carte services for businesses that need help with something more specific.

    If you’re not sure exactly what you need, you can schedule a consultation and we can discuss your goals to determine how I can best support your business.

  • While I’m not a full-time coder, I have extensive experience building and managing websites using user-friendly platforms such as Wix, Squarespace, and other modern website builders. These platforms allow me to design professional, functional websites that are easy for business owners to update and manage themselves.

    I also have experience integrating third-party tools commonly used by service-based businesses, including scheduling and booking platforms like Meevo, Vagaro, and Aesthetic Pro. This ensures your website not only looks great but also works seamlessly with the systems you use to run your business.

  • Both options are available. You can hire me for a one-time project such as a website build, brand refresh, or marketing materials or for ongoing support.

    I also offer à la carte services and hourly marketing assistance for businesses that need occasional help but don’t necessarily need a full package. Many clients choose to keep me “on file” for updates, new campaigns, or marketing support as their business grows. See the Services Page for more information.

  • It all starts with a free consultation call where we discuss your business, your brand, and your goals. This is a chance for me to learn more about what you’re looking for and for us to determine the best direction for your marketing.

    After the consultation, we’ll choose the service package or custom services that best fit your needs and timeline. From there, I begin working remotely to build or strengthen your brand’s digital presence whether that’s branding, website development, or marketing support.

    Depending on the project, we may need photos or videos to create strong content for your website and social media. If you need professional photography or product imagery, I also partner with my wife, a professional photographer, so clients can access high-quality photography and videography at a discounted rate.

    Throughout the project, we’ll check in with scheduled video calls to review progress, make adjustments, and ensure everything is aligned with your vision as your brand comes to life.

  • Yes! I can manage your social media accounts by scheduling posts and ensuring consistent content delivery. Depending on the level of engagement you’d like, I can also respond to DMs and comments, share stories, and interact with other accounts to help grow your community and maintain an active, engaged online presence.

  • Yes! I offer full-service content creation tailored to your brand, including:

    • Designing graphics such as lifestyle branding, infographics, and educational posts

    • Editing and posting photos

    • Writing captions and scheduling posts

    • Editing video footage and creating Reels or TikToks

    I typically don’t feature myself in content; instead, I work with video or photo footage you provide. When needed, I also have access to stock imagery and video through Canva Pro, and I know how to creatively stretch a single photo or video to make it work across multiple pieces of content maximizing your resources while keeping your feed fresh and engaging.

  • Even if you already have a brand or website, I can help refresh and elevate it. This can include updating your brand visuals, streamlining the user experience, keeping your information current, and ensuring consistency across all platforms. I also help re-vamp your brand by introducing new marketing strategies whether that’s through social media, email campaigns, or in-store signage so your business stays relevant, cohesive, and engaging for your audience.

  • Unlike large agencies that often use a one-size-fits-all approach, I focus on customized, personalized brand work that’s tailored specifically to your business and your goals. I don’t just take existing ideas and apply them you get a brand strategy and marketing approach designed to reflect your unique vision, audience, and values.

    Working with small businesses requires a different approach, with more attention to the details that matter most and flexible solutions that scale with your growth. I provide hands-on support, accessible communication, and marketing strategies that are practical, achievable, and built for the way small businesses actually operate. This means you get thoughtful, scalable solutions without the unnecessary complexity or overhead of a big agency.

  • Yes. While photography isn’t a standalone service I provide myself, I partner with my wife through Sunborne Studio to offer clients access to high-quality professional photography and videography. This partnership allows my clients to receive beautifully cohesive visual content for their brand, website, and marketing materials at a discounted rate.

    Working together also ensures that the photos and videos are created with your overall brand and marketing strategy in mind, helping everything feel consistent and polished across your website and social media.