LUXE BEAUTY FIX

About the Brand:

Luxe Beauty Fix is an independent aesthetics practice founded by cosmetic injector Karen Haeck, specializing in cosmetic and wellness injections. As a new business entering a competitive market, the goal was to establish a polished, trustworthy brand that would inspire confidence, attract new clients, and create a seamless experience from the first online search to booking an appointment.

As Karen's marketing consultant, I developed and executed a comprehensive brand strategy focused on building her digital presence from the ground up.

Year: 2025 - Current

Client: Karen Haeck

    • Content Calendar Management

    • Website Design

    • Professional Photography

    • Video Production & Reel Editing

    • Print Marketing Design

    • Promotional Campaign Development

    • Brand Strategy & Marketing Consulting

    • Booking Platform Setup & Integration

    • Email Marketing Campaigns

    • Instagram Content Creation and Graphic Design

The Goal

As a newly established business, Luxe Beauty Fix had little to no digital presence. Without a website, cohesive branding, or an established marketing strategy, potential clients had limited opportunities to discover the business or build trust before booking.

The challenge was to create a recognizable and professional brand that would stand out within a competitive aesthetics market while supporting long-term business growth.

“Paige is a keen listener. She is skilled, efficient, and very organized. She incorporated my ideas and vision into building the website, and instrumental in developing a social media presence. She was able to integrate several different platforms seamlessly.”

Primary Focus Areas

  • Establish a professional digital presence

  • Build trust and brand legitimacy

  • Increase online discoverability

  • Create consistent branding across all platforms

  • Develop an engaging social media presence

  • Streamline booking and client management systems

  • Improve the overall client experience

— Karen Haeck

I built a custom Wix website to establish a credible and professional online presence for Luxe Beauty Fix. The website was designed to improve search visibility, provide clients with easy access to services and business information, introduce Karen and her brand, and create a seamless booking experience through Vagaro integration.

By centralizing information and enabling online scheduling, the website saves valuable administrative time while enhancing the overall client experience.

Website Design

Professional Brand Photography

Produced professional headshots and brand photography that positioned Karen as the face of the business while replacing generic imagery with authentic visuals. These assets became the foundation of the website, social media, and marketing materials, creating a more personal and trustworthy client experience.

Print Marketing

Referral Cards to increase incentive for clients to refer new clients.

A-Frame Sign is designed to be waterproof and lightweight easy to carry for Karen, with a scannable QR code and contact information.

Tri-Fold Menu is designed to help clients get to know Karen, let potential clients explore available services, and easily help clients book online or follow Luxe Beauty Fix on instagram.

Outcome

Luxe Beauty Fix launched with a cohesive and professional brand presence that positioned Karen as a trusted provider within her market.

Through strategic branding, authentic content, an optimized website, and streamlined business systems, the business established a strong digital foundation that supports client acquisition, simplifies operations, and creates a seamless experience from initial discovery to booking.