Classique Spa
Since joining Classique Spa as an esthetician in 2020, I’ve grown into the role of Marketing Manager in 2024, leading the spa’s brand modernization and digital presence. My work includes launching a new website, managing the Meevo scheduling platform, SEO optimization, developing promotional marketing strategies, overseeing social media and content calendars, creating and editing professional photo and video content, designing print marketing materials and storefront displays, executing email marketing campaigns, and maintaining ongoing website updates to create a cohesive and elevated client experience.
Client: Teri Alvarado, Owner of Classique Spa
Year: 2024 - Ongoing
Social Media Revamp
Brand Design
Content Creation
Content Calendar Management
Photography + Videography
Printed Marketing Design
Marketing Strategy
Email Marketing
Managing Scheduling Software
Storefront Window Design
Website Design
SEO Optimization
“Working with Paige was such a smooth and positive experience. She was professional, efficient, and really listened to my vision. She made everything user-friendly and seamless, which has given me so much more ease and flow in managing my brand online.”
— Sharlean Windus
The result was a refreshed brand identity that feels modern while staying deeply aligned with the spa’s core experience. From the updated logo and cohesive visual system to the refined messaging and tone, every element was thoughtfully designed to create a comforting, elevated brand presence across every customer touchpoint.
The Rebrand
The previous brand lacked consistency across platforms, with outdated visuals, mismatched fonts and colors, and an unclear brand voice. Through collaboration with the owner, therapists, and loyal clients, we uncovered what truly makes Classique unique and used that to inform the brand’s design.
Capturing Classique
I collaborated with Sunborne Studio to create a custom photography and videography library that captures the atmosphere, services, and calming essence of Classique Spa. Through thoughtfully styled imagery and a custom editing preset applied across all visuals, we established a cohesive and recognizable visual tone for the brand.
These assets continue to be invaluable across digital advertising, social media, print materials, signage, and more. While stock photography can fill space, authentic, high-quality imagery of the actual spa creates a stronger sense of professionalism, trust, and connection with clients.
Fast-Tracking a Digital Audience
For Sacred Reflections Oracle, I fast-tracked the brand’s digital audience by establishing a presence on Facebook, TikTok, Instagram, Youtube and Pinterest in order to reach our target demographic.
I created tailored strategies for each platform, considering unique algorithms, and consistently posted content with a cohesive brand voice and design to maximize engagement, reach new audiences, and drive orders.
Short-form video content was a key part of our marketing strategy. By utilizing platforms like TikTok, Youtube Shorts and Instagram Reels, we effectively reached new audiences through the algorithm, which promotes engaging, interest-based content. These platforms are home to communities that closely match our target demographic, individuals interested in mindfulness, spirituality, and creative self-expression, making them ideal for sharing and promoting our oracle deck.
I filmed, edited, and posted original content, as well as edited and repurposed footage created by the deck’s creator, Sharlean. This collaborative approach allowed us to maintain a consistent visual style and voice across all video content while maximizing reach and engagement.
Short-Form Videos
The Result
Etsy Shop growth in the first 5 months.
INCREASED ETSY SALES
$1K
We generated nearly $1K in sales revenue
INCREASED ETSY SHOP VISITS
+209%
We transformed the shop from minimal visibility to over 5,300 visits
INCREASED SEARCH VISIBILITY
90x
90x increase in search visibility
Established Brand Across Multiple Platforms
CONSISTENT VIEWS
1K-10K+
Generated consistent 1K–10K+ views per short-form video across platforms
INCREASED PINTEREST VIEWS
45K
We grew monthly average Pinterest views
INCREASED FOLLOWING
36K
We grew followers and subscribers across multiple platforms.
MONTHLY SUBSCRIBER GROWTH
10x
Achieved 10x+ growth in monthly subscriber rate within the first year
Positioning the Brand for Long-Term Independent Growth
I developed a cohesive brand identity and executed a multi-platform growth strategy across Etsy, YouTube, Instagram, TikTok, Facebook, and Pinterest rapidly increasing visibility and audience engagement.
This foundation translated into increased customer interest and sales, while establishing long-term, sustainable growth.
Delivered fully customized brand templates, SEO strategy, and automated systems, empowering the client to confidently maintain and scale their marketing independently.
