Classique Spa
Classique Spa is a small family-run boutique spa located in Seattle, WA. I started at Classique in 2020 as an esthetician, and became in charge of all the spa marketing in 2024. My work covers all digital marketing, print marketing and marketing strategies.
Client: Teri Alvarado, Owner of Classique Spa
Year: 2024 - Ongoing
Social Media Revamp
Brand Design
Content Creation
Content Calendar Management
Photography + Videography
Printed Marketing Design
Marketing Strategy
Email Marketing
Managing Scheduling Software
Storefront Window Design
Website Design
SEO Optimization
The Challenge
Classique Spa's brand presence lacked consistency across key marketing channels. The website was outdated, social media content varied in style and messaging, and marketing efforts were being executed without a unified strategy. The business needed a refreshed digital presence, cohesive brand identity, and streamlined marketing approach that better reflected the elevated client experience offered in-spa.
The Strategy
To create a more cohesive and elevated brand experience, I developed an integrated marketing strategy focused on consistency, authenticity, and client engagement.
Total Brand Revamp
Professional Content Creation
Implement Consistent Marketing
Optimize Client Experience
Capturing Classique
I collaborated with Sunborne Studio to create a custom photography and videography library that captures the atmosphere, services, and calming essence of Classique Spa. Through thoughtfully styled imagery and a custom editing preset applied across all visuals, we established a cohesive and recognizable visual tone for the brand.
The Rebrand
The previous brand lacked consistency across platforms, with outdated visuals, mismatched fonts and colors, and an unclear brand voice. Through collaboration with the owner, therapists, and loyal clients, we uncovered what truly makes Classique unique and used that to inform the brand’s design.
The result was a refreshed brand identity that feels modern while staying deeply aligned with the spa’s core experience. From the updated logo and cohesive visual system to the refined messaging and tone, every element was thoughtfully designed to create a comforting, elevated brand presence across every customer touchpoint.
Social Media Takeover
I implemented a strategic content plan focused on consistency, quality, and audience relevance. Through a structured content calendar, cohesive brand messaging, and authentic visual content, social media shifted from inconsistent posting to a purposeful marketing channel designed to engage key demographics, strengthen brand recognition, and support business growth.
Printed Marketing
The Result
Etsy Shop growth in the first 5 months.
INCREASED PROFILE VIEWS
$1K
We generated nearly $1K in sales revenue
INCREASED ETSY SHOP VISITS
+209%
We transformed the shop from minimal visibility to over 5,300 visits
INCREASED SEARCH VISIBILITY
90x
90x increase in search visibility
Established Brand Across Multiple Platforms
CONSISTENT VIEWS
1K-10K+
Generated consistent 1K–10K+ views per short-form video across platforms
INCREASED PINTEREST VIEWS
45K
We grew monthly average Pinterest views
INCREASED FOLLOWING
36K
We grew followers and subscribers across multiple platforms.
MONTHLY SUBSCRIBER GROWTH
10x
Achieved 10x+ growth in monthly subscriber rate within the first year
Positioning the Brand for Long-Term Independent Growth
I developed a cohesive brand identity and executed a multi-platform growth strategy across Etsy, YouTube, Instagram, TikTok, Facebook, and Pinterest rapidly increasing visibility and audience engagement.
This foundation translated into increased customer interest and sales, while establishing long-term, sustainable growth.
Delivered fully customized brand templates, SEO strategy, and automated systems, empowering the client to confidently maintain and scale their marketing independently.
