Sacred Reflections Oracle
I crafted a cohesive brand identity, built and managed a multi-platform social media presence, optimized Etsy SEO, created and maintained content, and refined the website to establish a strong digital foundation.
Client: Sharlean Windus
Year: 2024 - 2025
Social Media Startup
Brand Design
Content Creation
Content Calendar Management
Product Photography
SEO Optimization
E-Commerce Set-Up
“Working with Paige was such a smooth and positive experience. She was professional, efficient, and really listened to my vision. She made everything user-friendly and seamless, which has given me so much more ease and flow in managing my brand online.”
— Sharlean Windus
The Challenge
The deck was fully designed and produced before a brand identity or online presence had been established, leaving no cohesive foundation for marketing or sales. With sales goals already in place, the challenge was to jumpstart the brand identity and digital marketing quickly in order to build visibility and get the product into customers’ hands.
Creating a Brand Identity
Most brands start with an identity and then build the product, but in this case, the product came first.
With the deck already designed and printed, my job was to reverse-engineer the brand identity. I drew inspiration directly from the artwork and the deck itself to craft a cohesive visual language that carried seamlessly into the brand design.
Fast-Tracking a Digital Audience
For Sacred Reflections Oracle, I fast-tracked the brand’s digital audience by establishing a presence on Facebook, TikTok, Instagram, Youtube and Pinterest in order to reach our target demographic.
I created tailored strategies for each platform, considering unique algorithms, and consistently posted content with a cohesive brand voice and design to maximize engagement, reach new audiences, and drive orders.
Short-form video content was a key part of our marketing strategy. By utilizing platforms like TikTok, Youtube Shorts and Instagram Reels, we effectively reached new audiences through the algorithm, which promotes engaging, interest-based content. These platforms are home to communities that closely match our target demographic, individuals interested in mindfulness, spirituality, and creative self-expression, making them ideal for sharing and promoting our oracle deck.
I filmed, edited, and posted original content, as well as edited and repurposed footage created by the deck’s creator, Sharlean. This collaborative approach allowed us to maintain a consistent visual style and voice across all video content while maximizing reach and engagement.
Short-Form Videos
The Result
Etsy Shop growth in the first 5 months.
INCREASED ETSY SALES
$1K
We generated nearly $1K in sales revenue
INCREASED ETSY SHOP VISITS
+209%
We transformed the shop from minimal visibility to over 5,300 visits
INCREASED SEARCH VISIBILITY
90x
90x increase in search visibility
Established Brand Across Multiple Platforms
CONSISTENT VIEWS
1K-10K+
Generated consistent 1K–10K+ views per short-form video across platforms
INCREASED PINTEREST VIEWS
45K
We grew monthly average Pinterest views
INCREASED FOLLOWING
36K
We grew followers and subscribers across multiple platforms.
MONTHLY SUBSCRIBER GROWTH
10x
Achieved 10x+ growth in monthly subscriber rate within the first year
Positioning the Brand for Long-Term Independent Growth
I developed a cohesive brand identity and executed a multi-platform growth strategy across Etsy, YouTube, Instagram, TikTok, Facebook, and Pinterest rapidly increasing visibility and audience engagement.
This foundation translated into increased customer interest and sales, while establishing long-term, sustainable growth.
Delivered fully customized brand templates, SEO strategy, and automated systems, empowering the client to confidently maintain and scale their marketing independently.
